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Dollar Tree Items So Cheap: A Secret Keeping Prices So Low

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While dollar stores do often carry name brands for low prices, one of the biggest reasons dollar store prices are so low is their use of private-label products

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Private-label products are made and sold exclusively for these stores, so they can be bought and sold for less

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Dollar stores sell food, clothing, beauty products, electronics, and, just about everything else

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Private labels are used by everyone from Costco to Trader Joe's to sell products for less

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Private brands give retailers a better handle on margins, and their unique offerings provide a hedge against competitors

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Many private-label brands are heavily geared towards millennials and Gen-Z shoppers because millennials are generally less loyal to well-known brands

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They focus more on cost; product is healthy, good for the environment, David Garfield, head of the consumer products practice at consulting firm AlixPartners

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Dollar General, make it obvious when a brand is private, like with its DG Home and DG Health lines

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Dollar Tree disguises its private-label products under unrecognizable names